Overview
The Buxton Platform provides location, market, and consumer insights that retail marketers can use to inform strategy, improve campaign performance, and support franchise and local marketing efforts.
This recorded webinar focuses on practical Buxton Platform use cases specifically for marketers. It highlights the features and reports most relevant to marketing teams and demonstrates how these insights can be applied across common retail marketing workflows.
Who This Webinar Is For:
This webinar is designed for:
Retail marketers and marketing managers
Franchise and local marketing teams
Teams supporting campaign planning and market analysis
If you are not part of a marketing team, this webinar can still be valuable as an overview of how marketing teams may use Buxton data. Consider sharing it internally to support cross-departmental use of your Buxton subscription.
What This Webinar Covers:
In this session, you will learn how marketers can use the Buxton Platform to:
Identify and understand target customer segments
Support campaign planning with location and market insights
Guide franchisee and local marketing strategies
Leverage core platform reports for marketing analysis
The webinar also walks through key Buxton Platform features and explains when and why marketers might use each one.
Key Platform Features Discussed:
This webinar references the following Buxton Platform tools and reports:
Media Preferences Report
Segmentation (Mosaic 71)
Customers
IQ – Geographies Builder
ZIP Household Report
Penetration Report
Core Households Report
Profiles Report
Mobilytics Insight Report
Alert Methodology
Watch More Retail Webinars:
To explore additional retail-focused webinar recordings, visit the Retail Webinar Repository.
Upcoming Webinars:
To register for upcoming live webinars and training events, visit:
buxtonco.com/training-events
Follow-Up Reading:
For deeper context on the topics covered in this webinar, review the following Knowledge Base articles: