Outputs Available: PDF, Microsoft Excel, Microsoft Word
How to Use This Report:
This report allows you to gain insights about how well a location is penetrating the possible household base. Note that this report is designed to take a single location and report back on insights for it. Note: If the centroid of your geography is not close enough to the location you may get a result letting you know to place your drive time or radius ring directly on top of the site. Fill in a title when running this report.
Contents:
The penetration report will show all actual households by segmentation that your location has captured vs the base of total households.
For further information on the individual Mosaic Segments, we have provided a direct link to the Mosaic Guide. Simply click your initials in the top-right corner of the platform, select "Learn", and click "Segmentation Guide":
Follow-up Reading:
Learn how to run this report by reviewing this article.
Tags: Reporting, Reports, Report, Penetration Report, Penetration, Penetrate, Penetrat, Penetra, Penetr, Penet, Pene, Mosaic 71, Mosaic, Segmentation, Segments, Segment, Actual Households, Households, Single Location, Location