Summary
Discover answers on demand with intelligent queries.
With out-of-the-box datasets and intuitive filters to guide you through the intelligent query (IQ) building process, IQ empowers non-data scientists to answer big picture questions.
Key Benefits
Discover Answers - Answer macro-level business questions in minutes with flexible queries
Access Data - Harness the power of Buxton’s extensive datasets combined with your data
Empower Teams - Give teams a user-friendly query builder that doesn’t require advanced training
Save Time - Find answers faster without running multiple reports or waiting for custom analysis
Common Applications
Here’s how to put IQ to work for you:
Real Estate - Quickly narrow the list of locations and markets you are evaluating by finding out which ones meet your criteria.
Marketing - Inform marketing campaigns with on-demand research about your locations and markets. Coming soon: study consumers
Strategic Planning - Study your current or potential markets to find your next opportunity for growth.
Additional Information
Here are a few things to keep in mind as you start using IQ:
Query Types - IQ supports queries on your locations and geographies. Coming soon: additional query categories for consumers, places, and brands
Requirements - Some query types require other inputs. Location queries reference the location data you load into SCOUT. Geography queries on trade areas and territories also reference the definitions you’ve loaded into SCOUT. Coming soon: Consumer queries will reference your consumer profile in SCOUT or the results of a Mobilytics analysis.
Sharing - You can export the results of your query to share with other stakeholders.
IQ Sections
IQ currently supports data surrounding your locations and geographies. As mentioned above you must have data loaded into your locations section (commonly labeled stores, facilities, or sites) within SCOUT to run a My Locations query. To run a Geography query on custom geographies (trade areas or territories), you must also have these areas loaded into SCOUT. Future iterations of the tool will open additional query building possibilities.
My Locations - Analyze your locations or pushpins based on attributes associated with your consumers, location data, or people and places around your locations or pushpins.
Geographies - Apply filters to identify Geographies that meet your selected criteria.
Follow-up Reading:
Learn how to create your first query using the IQ Locations Builder article.
Learn how to apply filters to identify Geographies that meet your selected criteria by using the IQ Geographies Builder article.
Understand how to navigate through your Results.