Analyze your locations based on attributes associated with your consumers, location data, or people and places around your locations. Keep in mind you will need to have your location data loaded in SCOUT in order to use this query category. Start by navigating to the My Locations tile on the Builder tab.
The left side of the screen will allow you to set up multiple filters based on where your locations are or data surrounding your locations. The right hand side will show you your starting count of total locations and all of the filters you have applied. We will review how to use each of these sections in this article. In the application, you can click on the "Show me how to filter" option to get an interactive tour on how to add filters.
Use the right side to update your statements to "OR" statements or to click into a filter to edit, duplicate, or delete a filter.
Location Attributes
The Location Attributes group of filters includes several options.
Narrow your results by selecting specific types of locations or filter based on attributes associated with your locations.
Filter based on a specific location type as listed in the platform. Select your open types or select by group/lifecycle type. Apply the filter to see your results update on the right and new total location count.
Also, filter by a location attribute. The input for these filters will differ based on the attribute type. Some are simple checkboxes while others are statements; for example, date attributes are calendar options while sales attributes are numerical statements. The numerical values should only include numbers (no commas or other characters).
People
The People filter group filters locations based on attributes of your consumers (based on your data) and/or people within a specified area around your locations (potential consumers based on Buxton data).
Filter to see if you have any locations with a specific segment count or percentage in the area around the location. The "Select All" toggle can be used to quickly see if enough households within a particular group match a filter. Use this to see if there are enough of multiple segments combined within a particular group.
Use the segmentation preview toggle to view the segmentation preview cards on the right. Click into the cards to jump to the segment on the left.
Use the consumer metrics to understand which locations have a specific number or percentage of your total consumers. You can also see if a specific amount of your consumers (by number or percentage) have made a certain amount of transactions within your locations. In our example below, 45 locations have more than 10 consumers spent over $100. Depending on your business you may be tracking visits, or a separate metric specific to what is loaded into your platform.
Geography
The Geography filters allow you to limit results to locations within a specific geography. Type in a geography and select the options to filter. Select multiple geographies in a single filter.
Places and Distance
The Places and Distance group of filters allows you to include locations based on other places present in the surrounding area.
Use the Places tab to understand which of your locations contain or don't contain a specific type of business, other locations in your network, a category of locations, or even your custom defined businesses.
Start by defining the area around your locations. For example, see how many of your locations contain a Walmart within the same ZIP codes as your locations or a defined mileage/drive time.
Select if you would like to see your locations that either contain or do not contain a nearby place. Then, select the type of place. Finally, further refine your results with the toggle to specify how many places are near your locations.
Use the Distance tab to determine how many of your locations are more than, less than, or between X miles/minutes of a particular type of place.
Follow-up Reading:
Understand how to view your results from your builder query.
Learn how to apply filters to identify Geographies that meet your selected criteria by using the IQ Geographies Builder article.