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Virtual Office Q&A: Informing Growth with Mobile GPS Data

Retail Webinar | Recorded October 2024

Maddie Wolfe avatar
Written by Maddie Wolfe
Updated today

Overview

Mobile GPS data provides valuable insight into visitor behavior, movement patterns, and location performance. When applied effectively, these insights can support growth strategies across site selection, marketing, and portfolio optimization.

This recorded virtual office Q&A session explores how Buxton’s Mobilytics tool can be used to inform growth decisions. The session focuses on practical applications of mobile data and addresses common questions related to using traffic insights to drive results.


Who This Webinar Is For:

If you are interested in leveraging mobile data to better understand visitor behavior and support growth strategies, this session provides helpful guidance. This webinar is designed for:

  • Retail teams exploring mobile GPS data for growth initiatives

  • Analysts and planners using or evaluating Mobilytics

  • Teams seeking practical use cases for traffic and visitor insights


What This Webinar Covers:

The webinar focuses on real-world applications and common implementation questions. In this session, common questions are addressed, including:

  • How to get started with mobile GPS data in Buxton

  • Practical use cases in retail and healthcare

  • How geofencing works and how it can be customized

  • How frequently mobile data is updated

  • How to share Mobilytics reports with users who do not have access to SCOUT


Key Platform Features Discussed

This webinar highlights the following Buxton Platform feature:

  • Mobilytics


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Follow-Up Reading:

For additional learning related to store performance and trade area analysis, review the following resources:

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