Overview
IQ is designed to make intelligent queries faster and more flexible across a wide range of use cases. The ability to query geographic areas expands how teams can analyze markets, prioritize locations, and support marketing and real estate decisions.
This recorded webinar focuses on the geographies query option in IQ and includes a review of IQ basics to help users get more value from the application. The session demonstrates how geographic queries can be applied to tasks such as identifying target ZIP codes and prioritizing trade areas.
Who This Webinar Is For:
If you want to move beyond point-based queries and analyze broader geographic areas, this webinar provides practical guidance. This webinar is designed for:
Retail and restaurant teams using IQ
Analysts and planners building market and geographic queries
Users looking to streamline marketing and real estate analysis
What This Webinar Covers
The webinar focuses on efficient workflows that connect IQ insights to broader platform usage. In this session, you will learn how to:
Navigate and understand the IQ application
Build geographies queries in IQ
Append additional data to query results
Save IQ query results to SCOUT for further analysis
Key Platform Features Discussed
This webinar highlights the following Buxton Platform feature:
IQ
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Follow-Up Reading:
For additional learning related to store performance and trade area analysis, review the following resources:
Watch our Meet IQ intro training to learn more about IQ.
Learn more about the Geographies category in the IQ Geographies Builder article.
Navigate back to other retail webinar trainings.