Outputs Available: CSV, PDF
Overview
The Configurable Demographic Report allows you to analyze multiple geographies from your study area within a single reporting workflow. You can add up to five geographies and choose how SCOUT organizes them in the final report.
Depending on your reporting needs, you can:
Compare multiple geographies side by side in a single report.
Combine multiple geographies into one report.
Separate the selected geographies into individual reports.
When creating certain geography types, you can add multiple geographies at once by entering values separated by commas.
Example Use Cases
Use Configurable Demographic Reporting when you need to:
Compare demographic characteristics across multiple trade areas or locations.
Combine several geographies to understand the demographics of a larger study area.
Generate individual demographic reports for several geographies at the same time.
Customize the variables displayed when comparing different markets or locations.
Add Geographies to the Study Area
Before creating the report, add the geographies you want to analyze to your study area.
Create Drive Times or Radius Rings
To create multiple drive times or radius rings around a location:
Right-click the applicable location on the map.
Select "Drive Time" or "Ring".
(See Figure 1)
Figure 1
Enter the desired values separated by commas.
For example, enter 1, 3, 5 to create multiple concentric rings around the selected location.
Configure any additional geography settings as needed.
Select "Add to Study Area".
(See Figure 2)
Figure 2
Supported Geography Types
Comparison reporting is not limited to drive times and radius rings. You can also use other geography types available in SCOUT, including:
Block Groups
CBSAs
Census Regions
City Limits
Counties
DMAs
States
ZIP Codes
Select Geographies for the Report
After adding the appropriate geographies to your study area, select the ones you want to include in the report.
Select each geography individually, or choose "Select All" to select all available geographies.
Confirm that the appropriate geographies are selected.
Select "Create Report".
(See Figure 3)
Figure 3
Note: If you select three or more geographies, SCOUT displays a message confirming that the selected geographies will be processed as a batch. Select "Yes" to continue.
(See Figure 4)
Figure 4
Select the Demographic Report
After confirming your geographies:
Locate the available report options.
Select "Demographic Report"
(See Figure 5)
Figure 5
SCOUT will display the available configuration options for the report.
Choose How to Analyze the Geographies
The Configurable Demographic Report provides three options for organizing your selected geographies:
Compare: Displays the selected geographies side by side so you can compare demographic variables across each area.
Combine: Combines the selected geographies into a single report.
Separate Report: Generates a separate report for each selected geography.
(See Figure 6)
Figure 6
Note: Separate Report is selected by default. If you select Compare, you can also rename and reorder the results columns before generating the report. Use these options to control how each geography is identified and displayed in the final comparison.
View and Customize the Report
After you submit the report, SCOUT processes it and adds the completed report to the Reports list.
Once the report is ready:
Navigate to "Reports".
Open the completed "Demographic Report".
Review the selected geographies and demographic data.
Customize the report as needed.
The configurable reporting options allow you to further adjust the variables and organization of the report after it has been generated.
Download the Report
When you have finished reviewing and customizing the report, download it in one of the available formats:
PDF for a formatted report that can be easily viewed or shared.
CSV for working with the report data in a spreadsheet or another data analysis tool.
(See Figure 7)
Figure 7
Follow-up Reading:
Learn how to run this report by reviewing this article.
Learn how to effectively add geographies to your study area to run comparison reports.
Tags: Demographic Report, Reports, Report, Reporting, Demographic, Demo, Demogra, Demogr, Demograp, Demog, Dual Income