Learn how Red Wing Shoe Co. uses SCOUT and custom-built solutions to drive conversations with current and future dealers. In this blog, Brent Jaynes, director of dealer development, shares three key ways Red Wing applies data insights to showcase growth opportunities, pivot during conversations, and communicate long-term plans with potential dealers. If you’re looking to strengthen your franchise or dealer model, this article offers valuable takeaways for leveraging data to build trust and guide critical decisions.

Learn how Self Esteem Brands, the parent company of Anytime Fitness, Waxing the City, and more, leverages SCOUT tools to drive franchise growth. In this blog, their team shares how they use data-driven insights to identify high-demand markets, select ideal franchise sites, and forecast growth opportunities. Learn how location intelligence has helped Self Esteem Brands guide franchisees to success and maximize expansion potential.

Uncover who’s still shopping at America’s largest super regional malls and how their shopping behaviors differ across channels. In this blog, Buxton analyzes data from iconic malls like the Mall of America and King of Prussia to identify insights about today’s in-store shoppers. Learn about the key customer segments frequenting these malls and how you can use Buxton's Shopping Center Insights report to replicate this analysis for your brand.

Share your expertise and make an impact as a co-presenter in Buxton’s Client Training Series. Learn how past speakers found the process easy, fun, and rewarding. As a co-presenter, you'll showcase real-world examples, participate in live demos, and help other users succeed with Buxton’s insights. Learn more about how to get involved, what the process looks like, and why it’s a great opportunity to position yourself as a thought leader.

Learn how incorporating Buxton’s analytics into your franchise development process can enhance franchise sales and site selection. In this blog, Scott Breimhorst from Discover Strength shares three key steps for using Buxton: early franchisee education, data-rich presentations, and informed territory checks. Learn how these strategies build trust, provide transparency, and guide franchisees to success.

In today's market, understanding savvy researchers—consumers who invest time in researching products before buying—is essential for brands. This blog explores how to identify and target these segments using Buxton's tools. Learn about the top five savvy researcher segments, the key markets where they are most concentrated, and how to tailor your marketing strategies to meet their needs.

Curious which markets have the highest concentration of shopaholics—those who shop for fun and relaxation? This blog explores buyer motivators, the psychology behind shopaholics' purchasing decisions, and the top U.S. markets where these shopping enthusiasts thrive. Using Buxton’s IQ geographies query, we’ve identified the top 10 markets by percentage and total number of shopaholic households.

Learn how teams across your organization can leverage Buxton’s SCOUT application and advanced analytics to drive growth. This blog highlights four key use cases—real estate, franchise sales, marketing, and finance & operations—showing how Buxton’s tools, such as site score models, territory mapping, and marketing intelligence solutions, can optimize decision-making and improve performance.
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Get expert advice on securing site selection approvals with these six tips from industry leaders. This blog covers how to effectively present to your real estate committee by understanding your audience, leveraging Buxton’s location intelligence tools, preparing thoroughly, and addressing concerns proactively. Learn how to make a compelling case with data-driven insights and ensure alignment with operational capabilities.

Discover how Buxton's Mobilytics reports can help you optimize your retail strategy for Black Friday by analyzing shopper behavior at key shopping centers. In this blog, we break down insights from major malls like Mall of America, King of Prussia, and The Galleria, revealing top visitor segments and shopping patterns. Learn how to tailor your strategies to the right customer segments and boost foot traffic.