Overview
For franchise-based organizations, having a clear and consistent approach to site selection is critical for long-term success. At Discover Strength, Buxton plays a central role in how prospective franchisees are educated, evaluated, and guided through the site selection process.
This recorded webinar features insights from Discover Strength’s franchise development team and explores how Buxton is used as a shared source of truth across internal teams and franchisees. The session highlights how customer profiles, site scoring, and data transparency support confident franchise growth decisions.
Who This Webinar Is For:
If you work with franchisees or support franchise growth strategies, this webinar provides practical examples of how Buxton can be embedded into franchise development workflows. This webinar is designed for:
Franchise development teams
Retail organizations supporting franchise expansion
Teams responsible for site selection and franchisee guidance
What This Webinar Covers:
The webinar focuses on balancing transparency, education, and data-driven decision making in a franchise environment. In this session, you will learn how Discover Strength uses Buxton to:
Educate prospective franchisees on the importance of the customer profile
Establish Buxton as a trusted source of truth across franchise relationships
Share site score insights with franchisees without over-divulging sensitive data
Key Platform Features Discussed
This webinar references the following Buxton Platform concepts and tools:
Customer Profiles
Site Score Reports
Customer visualization and mapping insights
About Discover Strength:
Discover Strength is a personalized strength training studio offering one-on-one, small group, and virtual training sessions led by educated exercise physiologists. Training sessions are backed by a scientific approach designed to safely and efficiently build muscle in 30 to 45 minutes, as few as two days per week.
Discover Strength currently operates multiple locations in the Twin Cities and is expanding into additional markets, including Chicago, Scottsdale, and Denver.
Subscription Requirements:
This webinar references features available with the Enterprise Package.
Watch More Retail Webinars:
To explore additional retail-focused webinar recordings, return to the Retail Webinar Repository.
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Follow-Up Reading
For additional learning related to store performance and trade area analysis, review the following resources:
Learn more about visualizing your customers.