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Discover the Power of Shopping Center Insights

Retail Webinar | Recorded July 2023

Written by Maddie Wolfe

Overview

Shopping centers play a critical role in retail performance, and understanding how consumers interact with these locations can unlock valuable strategic insights. The Shopping Center Insights Report provides visibility into visitor behavior, foot traffic patterns, and audience characteristics within shopping centers.

This recorded webinar explores the capabilities of the Shopping Center Insights Report and demonstrates how retailers can use these insights to support data-driven marketing and location decisions. The session is led by Kari Hampton, Vice President of Analytics at Buxton.


Who This Webinar Is For:

If you are responsible for understanding consumer behavior within shopping centers, this webinar provides practical examples of how the Shopping Center Insights Report can support your analysis. This webinar is designed for:

  • Retail teams analyzing shopping center performance

  • Marketers and analysts seeking deeper visitor and foot traffic insights

  • Teams evaluating how shopping center dynamics impact store strategy


What This Webinar Covers:

In this session, you will learn how to use the Shopping Center Insights Report to:

  • Analyze visitor profiles and audience composition

  • Evaluate foot traffic trends within shopping centers

  • Understand marketing preferences of shopping center visitors

  • Apply insights to optimize marketing and location strategies


Key Platform Features Discussed:

This webinar highlights the following Buxton Platform feature:

  • Shopping Center Insights Report


Subscription Requirements:

This webinar references features available with SCOUT Enhanced or Enterprise editions for retailers. If you are not currently an Enhanced or Enterprise subscriber, this training can still provide a preview of how these insights may support your strategy.


Watch More Retail Webinars:

To explore additional retail-focused webinar recordings, return to the Retail Webinar Repository.


Upcoming Webinars:

To register for upcoming live webinars and training events, visit:


Follow-Up Reading

For additional learning related to store performance and trade area analysis, review the following resources:

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