Overview
Understanding who your patients are, where they live, and how well they are being reached is essential when evaluating both new and existing markets. Patient intelligence provides critical context that supports more informed strategy and growth decisions.
This recorded webinar focuses on how healthcare organizations can use Buxton’s SCOUT application to gather insights about patients and look-alike segments. The session demonstrates how reports, segmentation tools, and mapping features can be used together to guide strategic planning.
Who This Webinar Is For
This webinar is designed for:
Healthcare organizations evaluating market opportunities
Analysts and planners focused on patient insights and population analysis
Teams responsible for growth strategy and service area evaluation
If you are responsible for understanding patient populations and identifying opportunities to serve more patients, this webinar provides practical guidance using SCOUT tools.
What This Webinar Covers
In this session, you will learn how to:
Evaluate how well a location is penetrating the potential household base
Analyze core patient households within a specific geography
Quickly view patient origins, look-alike households, and segment personas
Key Platform Features Discussed
This webinar highlights the following SCOUT features and reports:
Core Household Counts
Penetration Report
Patient and look-alike household mapping
Segmentation Guide
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