Overview
Understanding who your customers are, where they live, and how well they are being reached is essential when evaluating both new and existing markets. Customer intelligence provides the foundation for informed strategy and more confident decision making.
This recorded webinar focuses on how to use the Buxton Platform, specifically the SCOUT application, to gather insights about customers and look-alike segments. It demonstrates how reports, segmentation tools, and mapping features can be used together to guide strategic planning.
Who This Webinar Is For:
If you are responsible for market evaluation or customer strategy, this webinar provides practical examples of how SCOUT can support your work. This webinar is designed for:
Retail and restaurant teams evaluating market opportunities
Analysts and planners focused on customer and household insights
Teams looking to better understand customer penetration and personas
What This Webinar Covers
The webinar focuses on combining customer intelligence with geographic context to support stronger strategic decisions. In this session, you will learn how to:
Evaluate how well a location is penetrating the potential household base
Analyze core customer households within a specific geography
Quickly view customer origins, look-alike households, and segment personas
Key Platform Features Discussed
This webinar highlights the following SCOUT features and reports:
Core Household Counts
Penetration Report
Customer Profiles
Customer and look-alike household mapping
Segmentation Guide
Watch More Retail Webinars:
To explore additional retail-focused webinar recordings, return to the Retail Webinar Repository.
Upcoming Webinars:
To register for upcoming live webinars and training events, visit:
Follow-Up Reading:
For additional learning related to store performance and trade area analysis, review the following resources:
Learn how to gain customer insight within a trade area with Household Analysis Tool