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Use this report to gain insights into media consumption, channel preferences, and engagement for the population in a selected study area. Achieve higher marketing campaign engagement by selecting the right media mix for the population in your target market, deepen your insights into the lifestyles of consumers in specific markets, funnel actionable insights to your marketing team, inform your ad agency’s media buys, and arm local operators or franchisees with insights on the media preferences of consumers in the trade area to inform local store marketing campaigns.

The Media Preferences Report provides quick summaries of population preferences for the following categories in your selected geographic area:

Insights are presented as index scores where 100 represents the U.S. average. A score above 100 means that the consumers in your selected geographic area are more likely than the U.S. average to prefer that media type.