Overview
Understanding patient populations and trade area dynamics is essential when evaluating existing and potential healthcare markets. Visualizing demographic and psychographic data can help teams answer complex business questions and communicate insights more clearly.
This recorded webinar focuses on how healthcare organizations can use Buxton’s SCOUT application to evaluate trade areas through custom map visuals. The session demonstrates how mapping features in SCOUT support patient analysis and trade area evaluation.
Who This Webinar Is For
This webinar is designed for:
Healthcare planning and strategy teams
Analysts evaluating patient populations and trade areas
Organizations using data visualization to support decision making
What This Webinar Covers
In this session, you will learn how to:
Visualize existing patients and best look-alike patients within trade areas
Export ZIP code lists using the ZIP Household Report
Analyze demographic and psychographic data for trade area evaluation
Save and export high-resolution map visuals using the print function
Key Platform Features Discussed
This webinar highlights the following SCOUT features and reports:
Mapping and visualization tools
ZIP Household Report
Demographic and psychographic data layers
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