Overview
For organizations using a franchise or dealer model, clearly communicating market opportunity is critical for attracting the right partners. Visualizing customer data and market potential can help prospective franchisees or dealers understand where opportunities exist and how success is defined.
This recorded webinar highlights how Red Wing Shoe Company uses SCOUT to support franchise and dealer development efforts. The session includes real-world examples and a Q&A with Brent Jaynes, Director of Dealer Development and Contracts at Red Wing Shoe Company.
Who This Webinar Is For:
This webinar is designed for:
Retail organizations using franchise or dealer models
Teams responsible for franchise or dealer development
Analysts and planners supporting market expansion strategies
If your organization works with franchisees or dealers, this webinar provides practical guidance on how SCOUT can be used to illustrate opportunity and set clear expectations.
What This Webinar Covers:
In this session, you will learn how to:
Showcase market expansion plans to potential franchisees or dealers
Use penetration analysis to set realistic expectations for new locations
Illustrate dealer or franchise opportunities using customer data and map visuals
The webinar focuses on using SCOUT insights to support transparent and effective partner conversations.
Key Platform Features Discussed:
This webinar highlights the following SCOUT features and concepts:
Penetration Report
Customer data visualization
Map-based opportunity analysis
These tools help teams communicate opportunity clearly and consistently to external partners.
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