Overview
Retail-focused marketing materials can help your community communicate relevant opportunities to prospective retailers. Buxton’s SCOUT application provides reports and mapping capabilities that can help you identify and present data to strengthen these marketing messages.
This recorded webinar goes back to the basics of using SCOUT for your organization’s retail marketing efforts. The session focuses on fundamental reporting and mapping capabilities that can help inform the data points included in your print or digital marketing materials.
Who This Webinar Is For:
If you are interested in using SCOUT data and visuals to strengthen your community’s retail marketing materials, this webinar provides guidance on finding and presenting relevant information. This webinar is designed for:
Public sector organizations using SCOUT
Teams responsible for retail marketing efforts
Users creating print or digital marketing materials for prospective retailers
What This Webinar Covers:
The webinar focuses on using SCOUT reporting and mapping capabilities to support retail-focused marketing materials. In this session, you will learn how to:
Discover and summarize your trade area’s demographics
Apply estimated expenditure data from the Custom Variable Report
Create high-resolution map visuals, such as income and traffic maps
To register for upcoming events, visit our Client Training Webinar Hub at buxtonco.com/training-events.
Follow-up Reading:
Navigate back to other public sector webinar trainings.