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How to Guide Development Decisions and Attraction Efforts with Match

Public Sector Webinar | June 2022

Written by Maddie Wolfe

Overview

Using Buxton’s Match application, you can make informed decisions about the feasibility of a brand at a specific location or identify which brands within a retail category may be the best match.

This recorded webinar explores how to use Match to support your community’s business attraction efforts. The session focuses on comparing a new location to a brand’s existing locations based on customer potential and current customer observations.


Who This Webinar Is For:

If you are interested in using Match to support development decisions and business attraction efforts, this webinar provides guidance on identifying, evaluating, and presenting potential brand matches. This webinar is designed for:

  • Public sector organizations using Match

  • Teams supporting business attraction efforts within their communities

  • Users evaluating the feasibility of brands at potential locations


What This Webinar Covers:

The webinar focuses on using Match to identify and evaluate potential brands for your community. In this session, you will learn how to:

  • Identify a match for your site

  • Customize the Match report

  • Apply best practices when sharing results

  • Use additional tools to visualize identified matches on the map

To register for upcoming events, visit our Client Training Webinar Hub at buxtonco.com/training-events.

Follow-up Reading:
Navigate back to other public sector webinar trainings.

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