Outputs Available: PDF, CSV
How to Use This Report:
The retail leakage report examines the quantitative aspect of the community’s retail opportunities. It is a guide to understanding retail opportunities, but it is not an analysis that indicates unconditional opportunities. The analysis is sometimes called “a gap analysis” or a “supply and demand analysis” and can aid in the following:
Indicating how well the retail needs of local residents are being met.
Uncovering unmet demand and possible opportunities.
Understanding the strengths and weaknesses of the local retail sector.
Measuring the difference between actual and potential retail sales.
Contents:
The retail leakage report contains visual and statistical representations of the potential surplus or leakage in a trade area. These figures are based on the ratio of estimated sales potential to estimated actual sales for a given retail category. Information on the following general retail categories is presented, but more specific sub-categories are described within the report itself.
The retail categories contained in the report are defined by the North American Industry Classification System (NAICS). The NAICS System was developed for use by Federal Statistical Agencies for the collection, analysis and publication of statistical data related to the US Economy. For more information on NAICS, please visit the NAICS Association Website: http://www.naics.com
The Retail Leakage Report will cover these categories.
Follow-up Reading:
Learn how to run this report by reviewing this article.
Note: The Retail Leakage Report is a Configurable Report.