Outputs Available: PDF & CSV
How to Use This Report:
Generate a profile of a specific trade area in order to determine the likes/dislikes, spending behavior, and marketing preferences of the households and workers within that geography. This information can help you evaluate a market’s retail potential or enhance marketing efforts. Fill in a title when running this report.
Contents:
The Create Profiles Report identifies the quantity and percent makeup of the residential and workforce consumer base as defined by the Mosaic segments they belong to. There are 71 segments in total, and associated numerical statistics are provided alongside bar-chart visuals.
For further information on the individual Mosaic Segments, we have provided a direct link to the Mosaic Guide. Simply click your initials in the top-right corner of the platform, select "Learn", and click "Segmentation Guide":
Follow-up Reading:
Learn how to run this report by reviewing this article.
Tags: Profiles Report, Geography-based Report, Reporting, Reports, Report, Mosaic 71 Segmentation, Mosaic 71, Mosaic, Segmentation, Segments, Segment, Consumer Behavior, Psychographics, Psychographic, Profiles, Profile, Trade Area, Drive Time, Mileage Ring, Geography