Outputs Available: Microsoft Excel
How to Use This Report:
The consumer propensity report is an excellent barometer for how the consumers of a given trade area are likely to consume goods and services or possess certain attitudes and opinions. The information contained in this report can help local business owners and store managers better optimize their merchandise/product offerings or their local marketing strategies. Fill in a title when running this report.
Contents:
The consumer propensity report measures the likelihood of residents or workers within the examined trade area to purchase various merchandise or to exhibit particular lifestyle traits. The measurement is based on an index score, in which a score of 100 represents an “average likelihood” for the consumers in the trade area to exhibit the given characteristic. Scores below 100 represent a “less likely than average” tendency to exhibit the characteristic, whereas those above 100 are “more likely than average.”
Follow-up Reading:
Learn how to run this report by reviewing this article.