Output Available: PDF, Microsoft Excel, Microsoft Word
How to Use This Report:
Site similarity analysis gives you the ability to compare any point to your existing network of locations at a specified geography using variables that you select. The output will include the selected variable values and information about the 10 most similar existing locations based on the parameters input.
You can learn how to run this point based report by going here and then reading the information below to understand the options you choose in the interface.
Running the Report:
Fill out the following interface shown below to measure different variables or set of sites.
Title - Fill out the title for your report
Trade Area Type - All variables will be measured at this geography for the potential and all existing locations. The options are minutes or miles.
Trade Area Size - You have the ability to place in a number value to the distance field so the variables chosen are measured within this distance.
Starting Geography - Decide what similar geographic properties are important to the sample set. Choose whether to match to only similar geographic locations, or if all locations should be considered - Choose your "entire network". This option answers the question: “Which existing locations do I want to compare the site to?” To learn more about the geographies you are able to select please visit these BUDS and US Geographies articles.
Variables - Select up to 10 unique variables from the provided list in the drop down menu(s). Variables in each drop down are the same. Selecting a variable more than once will not increase its value in the matching method. The second duplicated selection will be ignored.
Contents:
Page 1 will include your top 10 matches as well as return back the scenario details. All variables will show for up to 10 sites.
Page 2 will include the 10 sites matched as well as a marker of the site you are running this analysis on.
Follow-up Reading:
To view your newly created report you can visit this article.
Visit our other standard report section.