Transportation data in SCOUT helps you understand transportation infrastructure and traffic patterns within a market or other area of interest. Available transportation layers include Airports, Ports, Train Stations, and Traffic Counts.

These layers can be added to the map to visualize transportation-related Points of Interest and explore additional information about individual locations or road segments. Transportation layers use web-scraped data and INRIX data for Daypart Traffic.

Transportation layers are available within the Points of Interest section of Buxton Data.

Navigate to Buxton Data, open Points of Interest, and locate the Transportation category. From here, select the applicable transportation layer to display its locations or data on the map.

The Airports layer displays airport locations throughout the United States, including local and international airports. Select an airport on the map to view its name. When additional information is available, select More from the information window to view the airport's enplanement data.

The Ports layer displays port locations throughout the United States. Select a port on the map to view its name. Ports represent towns or cities with harbors where ships can load or unload cargo or passengers.

The Train Stations layer displays train station locations throughout the United States. Select a station on the map to view its name. Available locations include Amtrak stations serving the national passenger rail network.

The Traffic Counts layer allows you to visualize traffic volumes on roadways throughout the United States using Daypart Traffic data.

Select a traffic point on the map to view information about the corresponding road, including the street name, travel direction, and traffic count.

Daypart Traffic provides estimates of the number of vehicles traveling across millions of road sections based on the time of day and direction of travel. Use the available options to focus your analysis on a specific time period, direction, or both.

For example, select 6:00 a.m. to 9:00 a.m. to view traffic counts during the morning period. If you are interested in traffic moving in a particular direction, select the applicable directional point to focus the results on that traffic flow.

Average Annual Daily Traffic (AADT) represents the average number of vehicles traveling on a road during a typical day, calculated across a full year. Use AADT to understand overall daily traffic volume for a road or road segment.

Hourly traffic volumes are calculated by averaging traffic during the same hour across all days included in the annual data. These averages can help you understand how traffic volume changes throughout the day and identify periods when a road experiences higher or lower traffic levels.

SCOUT's Traffic Counts data does not distinguish between weekdays and weekends. Traffic values are averaged across the year, with each day contributing to the resulting averages. Keep this limitation in mind when interpreting the data. For example, an hourly average represents traffic patterns across all applicable days rather than traffic specifically occurring on a weekday or weekend.

If you need to share or save a visualization of your Traffic Counts analysis, use the Print feature available on the right side of the SCOUT map. The Print feature allows you to create an output of the current map, including the transportation and traffic information you have displayed.

To explore additional Points of Interest available in SCOUT, see Buxton Data. You can also use the Demand Analysis Tool to count Points of Interest within a selected geography and further analyze the locations surrounding a market or trade area.