Outputs Available: PDF, Microsoft Excel, Microsoft Word, HTML
How to Use This Report:
Provides insight on many market research statistics that are not traditionally reported in demographic data. Consumer expenditure information, survey lifestyle data, and hundreds of other variables are compiled in a variety of reporting outputs. Remember the expenditures are at the household level for many of our outputs and should calculate the total households in a geography by the estimate to receive the total expenditures. Fill in a title, select which demographic variables you'd like, and decide if you are combining multiple geographies. Use your study area to combine geographies to aggregate the findings or compare them using a comparison option from the drop down.
Contents:
The custom variable report summarizes information from sources beyond census demographics. Current year (cy) and 5 Year (5y) estimates are available in this report.
Daytime Population
This report will provide some quick household size information as well as breakdown by daytime population.
Retail Demand
This report will show a quick summary or population and household information as it relates to retail demand. The second section will show a number of store types and how much is spent by category. The output includes a population benchmark relative to the site’s trade area and the United States. The index value is relative to the entire country, where 100 is average. A score of 120 would signify 20% higher result, relative to the 100 average base of the entire US.
Consumer Expenditure
These reports are broken down by categories or you can run the summary report. This will break down some key demographics in the area as well as the expenditure per consumer (average).
American Community Survey (ACS)
These reports include demographics related to 3 categories:
Class of Worker - including working class by industry and sub-industry.
Geographical Mobility - including movement of people within the United States from one location to another at various geographic levels. Movers are classified by type of move and characteristics of movers. People who moved from abroad are also included.
Race Ethnicity Ancestry - including demographic information relating to ancestry for your area of study.
Simmons Survey Behavioral Data
These reports are broken down by categories. This will break down some key demographics in the area as well as an index for lifestyle statements. The output includes a population benchmark relative to the site’s trade area and the United States. The index value is relative to the entire country, where 100 is average. A score of 120 would signify 20% higher result, relative to the 100 average base of the entire US.
Follow-up Reading:
Learn how to run this report by reviewing this article.
Learn how to effectively add geographies to your study area to run comparison reports.