When working with report outputs in Buxton, it’s essential to understand the meaning of specific fields and sections to interpret the data effectively. Below is a detailed explanation of key metrics and sections:

This field represents the number of people connected to a location who are within the specified drive time (e.g., 10 minutes). It helps identify the portion of a location's customer base that resides within a defined geographic area.

This metric indicates the total number of people associated with a location, regardless of the drive time. It provides an overall count of individuals linked to a specific location.

This is calculated by dividing the 'Count in Study Area' by the 'Location Total.' It shows the proportion of a location's customer base that resides within the set drive time area.

The totals in this section sum to 100%. The percentage represents the share of all people in the study area assigned to that location.

The "Actual Customers" section displays the count of customers you have within a selected geography. It reports how many of your customers fall inside that area, providing insights into customer distribution. By understanding these metrics and sections, you can better analyze and interpret the data in your reports, enabling more informed decision-making.