Buxton is capable of producing many in-depth analyses showing opportunities or market conditions in a given area. Often times, we will deploy these findings to SCOUT so you can visualize the results on a map.

One of our most powerful tools is completing a Potential Analysis for your organization, based on your model. The study leverages the learning from your customer profile and trade area analysis, and applies business thresholds agreed upon by your organization and Buxton. This in turn determines the opportunity for expansion of locations in new and existing markets. We also have the ability to showcase any custom based thematics. We can then present these results to you in 3 ways: 

Click the "Points" tab in the "Results" group. Click the desired layer to activate them on your map. 

Click the "Geographies" tab in the "Results" group. Click the desired layer to activate them on your map. 

Click the "Custom Thematics" tab in the "Results" group. Click the desired layer to activate them on your map.

If you would like to view the data as a thematic, rather than dot density, navigate to the "Active Items" area and you can switch the mode the "More Options" menu. You can even click into the geographies to get the values from here. 

Focusing on these points, territories, and thematics will give you great insight toward the markets and regions you are studying.

​Please note: A Potential Analysis study is intended as a snapshot in time, reflective of your current business model, competitive landscape, and existing macro-economic conditions. If and when any of these elements undergo material change, Buxton would recommend updating the study.